Tuesday, December 16, 2008

Max Planck and hot housewives

Those physicists had better make sure they know what they're saying before they publish:
A respected research institute wanted Chinese classical texts to adorn its journal, something beautiful and elegant, to illustrate a special report on China. Instead, it got a racy flyer extolling the lusty details of stripping housewives in a brothel.…Editors had hoped to find an elegant Chinese poem to grace the cover of a special issue, focusing on China, of the MaxPlanckForschung journal, but instead of poetry they ran a text effectively proclaiming "Hot Housewives in action!" on the front of the third-quarter edition.
This story was on the Independent. The Max Planck Institute misprint has ruffled not a few Chinese feathers.

Wonder how that brothel is doing with all the free advertising, though?


Ishmael said...

In a related story, the "Streetwalkers' Times" mistakenly published a paper on Black Body Radiation, thinking it was something else entirely.

Naturelady said...

That is so funny! How western-centric to think it does not really matter what the text actually SAYS! Or perhaps the person responsible for finding the cover art did it on purpose, and had him or herself a real good laugh...