Publishing is, frankly, a pain in the ass. I mean, it's great to bring out all the wonderful works that would otherwise never see the light of day (because they're too off-beat, weird, Alaskan, or poetic), and I just LOVE doing book designs, but most of the publishing business consists of my two least favorite things to do (and this includes changing the catbox, folks): data entry and marketing.
Y'see, publishing isn't just about bringing the creative mind to print: it's about getting the public to actually
read those delightful books, which means getting the public to
buy them, which means getting the books in their hands, which means getting the books in the bookstores, which, inevitably, means getting it into wholesalers' hands, which means a whole lot of trouble.
And that's just marketing: advertising, sell sheets, catalogs, booths at conferences and markets and bazaars, enticing descriptions sent to booksellers, and so forth.
Then there's all that data tracking: how much of which sold for what to whom and when at what discount. How much postage, how much my cost/profit/loss was, how much royalty to pay, plus the office management stuff and associated bottle washing, counting, and related bottle overhead costs. And the like.
When a new book comes out, it is immensely satisfying to know that a gem like
Marjorie Kowalski Cole's collection of poetry has finally gotten
Out There, or that
Jamie Smith's cartoons will be
Preserved for Posterity in collected form, or that Neil Davis'
careful research into the American health care system can be shared with people who need to know how to navigate the misanthropic mine field that we call insurance. I LOVE bringing books like these into the world.
But god, I
HATE selling them.